Imagination Louis Vuitton Perfume

Louis Vuitton Imagination is a unisex Citrus Aromatic fragrance known for its high-quality ingredients, exceptional performance, and versatile, clean scent profile. Launched in 2021 and created by Master Perfumer Jacques Cavallier Belletrud, it combines citrus and spices with a prominent black tea note. 

Scent profile

The fragrance is often described as the “pinnacle of the fresh and clean genre,” with a refined and elegant character. 

Top notes: A bright and effervescent opening of citron, Calabrian bergamot, and Sicilian orange creates a fresh, soapy-clean sensation.

Middle notes: A sophisticated heart of Tunisian neroli, Nigerian ginger, and a hint of Ceylon cinnamon provides a spicy warmth and complexity that elevates it beyond a simple citrus scent.

Base notes: The dry-down is where the fragrance distinguishes itself, featuring a dry, slightly smoky Chinese black tea accord and an overdose of Ambrox for a long-lasting, airy, ambery, and clean finish. 

Performance and ideal use

Longevity: Exceptional for a fresh fragrance, with many users reporting it lasting 10 hours or more on the skin.

Projection: Projects assertively but politely, creating a noticeable scent bubble without being overwhelming. It has been described as an “S-tier” choice for the office.

Versatility: One of the most adaptable fragrances available. It can be worn for any season, occasion, or time of day, from casual outings to formal events.

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